Top 5 Social Networking Apps in Belarus: Q3 2025 Performance

In the third quarter of 2025, social networking apps in Belarus showcased varied performance trends on the unified platform, reflecting dynamic user engagement patterns.

Threads from Instagram, Inc. saw its weekly downloads peak at around 15.3K in late July, although there was a decline towards the end of the quarter, finishing with approximately 10.2K downloads. Active users steadily increased, reaching a high of about 760K by the end of September.

MAX: общение, звонки, сервисы experienced a significant surge in downloads, with a peak of about 57.8K in late August. Active users mirrored this growth, climbing from approximately 10.4K at the start of July to nearly 94.5K by the end of September.

WhatsApp Messenger maintained a consistent weekly revenue of around $19 to $22. Downloads fluctuated, peaking at approximately 21.4K in late July before declining to around 11.1K by the end of September. Active users remained robust, averaging around 2.4M throughout the quarter.

Blink — Friends circle saw a peak in downloads in late July with approximately 11.8K, but experienced a downward trend thereafter, closing the quarter with about 4.7K. Active users peaked at around 217K in early September before declining to approximately 188K by the end of the quarter.

Finally, VK: social network, messenger from V Kontakte OOO generated a steady revenue stream, peaking at approximately $8.4K in late September. Downloads showed an upward trend mid-quarter, reaching around 11.5K in late August. Active users remained relatively stable, averaging around 1.6M.

For more detailed insights and trends, visit Sensor Tower's platform for comprehensive data and analysis.